More Phone Book Pontification
Even though I have strong libertarian leanings on some issues, nothing would make me happier than government imposed mandatory opt-ins for phone book delivery.
A ridiculously large percentage of phone books that are DELIVERED wind up in the garbage. Its wasteful plain and simple, and the only reason they’re given out like candy on Halloween is to trump up circulation numbers for advertising rates.
Last year Yellow Pages industry head Ken Clark commented on my frustration, and in March some good folks gave info on how to opt-out in this post. The high profile site The Consumerist also ran an opt-out story earlier this month with some good ensuing discussion.
By the way I only really get inspired to bitch about phone books when an inky yellow dinosaur arrives my doorstep. So why is it this happening over FIVE TIMES A YEAR? This delivery thanks to Verizon, who I didn’t even know served our market. (I thought it was Qwest.)
Some phone book industry advocates like Ken Clark have touted how easy and convenient these are to recycle. (This is irrelevant. It’s still wasteful.) So today I’d like to debunk the “easy to recycle” statement: This morning’s phone book by Verizon arrived entombed in a tight clear plastic covering, inside of a loose plastic bag. (More waste.) So before heaving it into the paper recycling bin you need to remove it from the bag, and then peel off the tight plastic wrap. Ladies don’t break a nail.
Also stuck to the front of the book was a refrigerator magnet for an urgent care center. This can’t go into paper recycling. Nit-picking? Yes. But its still work to be done, and you probably just want to go to work right?
Also consider many individuals and families just don’t recycle. So while its not the green thing to do, some just pitch the whole mess, magnet and all, into the trash.