I saw this billboard over the weekend for the Grand Junction Visitors Bureau.  My review in brief:

1. I like the typeface, style and overall clean design. It’s simple and intriguing. And kudos for not throwing “www” in front of the website. It’s an unnecessary and overused prefix.

2. The “GJ” stamp looks great but is ambiguous.  A visitor to Denver isn’t going to know what “GJ” is.   Maybe the lack of detail is intentional.   The website “tastetheadventure.com” forwards to the Grand Junction Visitors Bureau.  Although “Grand Junction” conjures up an industrial image I’m not convinced “GJ” sounds or looks hipper than Grand Junction. Clarity is key for reaching visitors.

3. A wine glass full of golf tees does not look easy on the stomach. But the juxtaposition if unique. Other photos include a wine glass with a bike chain, and either an altimeter or a compass.  Even though everyone uses GPS now it’s not a bad reminder that a compass can save your life when hiking.

Overall I like this campaign.

Related:  Western Colorado