I recently read a post on this hilarious concept in the Lonely Planet U.S. travel board. Usually the majority of posts about Texas spiral into rambling diatribes on how Texas either sucks or is the greatest place on earth. But this article by Andrea Grimes of the Dallas Observer gives a fresh look into a certain demographic and lifestyle of young Dallas residents. “The $30,000 Millionaires” explores the culture and motives of those who live a life that is mostly for show, while spending an astonishing amount of money above what they earn.

Read her entire article and comments here.

In the bar, credit cards passed from patron to bartender. Discarded glasses containing half-bitten olives and over-squeezed limes littered the scene. As I forked over $7 for a well whiskey and cola, waves of imminent douchebaggery washed over me. Tonight was my night. I moved toward the back of the room, near the VIP lounge and high-definition televisions.

Elusive and, some say, mythical, the $30,000 millionaire is a creature of legend among the denizens of Dallas nightlife. Used frequently as a term of derision, the $30,000 millionaire is often referenced but rarely captured because it is a master of camouflage: $30,000 millionaires live above their means, usually with the aid of multiple credit cards and sympathetic family units, spending more money than they make on items such as leased luxury cars, designer clothing and $14 drinks.

Local Dallas personality Jay Gormley is also producing, or has been in the process of producing, an independent film on this demographic and lifestyle. His trailer and subjects can be found at 30kmillionaires.com   Biceps and debt: Massive