Holy crap what a beautiful friggen week here in Denver.   You’ll notice I’m dialing down my profanity a notch because its “Take Your Son/Daughter to Work Day.”   The days and nights this week have been perfect spring weather.  And thanks to Kraftwerk last night for giving my fix of late 70s early 80s Moog techno. 

Anyway May is sweeps month - so let’s get started on an investigation that only I could care about.

I can’t remember if I read this on the Consumerist or heard it in person, but I heard or read a rumor somewhere that Budget, (and possibly other car rental companies,) are no longer offering maps at the car rental desk.  Keyword being “offering.”  They still HAVE maps.  But they are now tucked under the counter, and only given out if asked.

Reason?  Not to save a tree, but to subtly prod customers in renting a GPS.    If the maps aren’t visible as a simple free option, (which they are,) a GPS upsell is more likely to happen.

I rented a car last week at O’Hare.  Along with the myriad of other upsells and insurance, (including telling me a larger car was “safer,”)  the gentleman offered a dash mounted GPS unit.   I declined, and my exact words were “No, a map will be fine.”

Now I didn’t exactly ASK for a map, but from my past experience with Budget they’ve always asked me if I WANTED a map.  I especially remember this when renting at LAX, as I know the L.A. area well and always decline.

After walking out and photographing the many scratches and dings on my shitty Kia Rio, (documented here of course,) I realized I never got a map.  I walked back into the office and specifically ask for one - and the same gentleman gave me one from the pad - now UNDER the counter.    Hmm.  I always remember them always being ON the counter - free for the taking.

I think the GPS is certainly a nice feature and worth the cost in some cases.   But in my case I just needed a visual reminder of the Chicagoland expressways for my trip around the lake to Michigan.    A lot of people just don’t need GPS.  If you’re going to Orlando its pretty easy to get from the airport to Disneyworld. (I believe there’s a sign or two.)  And unless you’re geocaching your way around Hawaii a GPS unit really isn’t necessary.  Personally I really LIKE the Budget maps.   I’ve gone to a few cities and not even bothered buying a map because the rental car maps show interstates, major roads, and tourist landmarks.   They usually have a blow-up of the downtown area making it useful on foot too.

I’ve always had a pleasant experience with Budget.  I usually rent at LAX or Chicago, and I occasionally rent a truck at the downtown Denver location for camping trips or a major stock up at Home Depot. 

To satisfy my curiosity I called the O’Hare location. I spoke with manager Mark and asked if they were purposely discouraging giving out maps in order to rent GPS units.  

Mark, who I’m sure is extremely busy running this location, was very courteous and explained that policies vary branch to branch, but at HIS location he HAS been a bit more conservative in handing out maps.  However NOT to upsell the GPS, but because he’s seen them being unused, or thrown away upon departure.  Very logical.  He explained his employees generally ask if a map is needed.  We chatted about Denver a bit and he told me some additional benefits of their GPS units.  (Traffic alerts and such.)  I reiterated my positive past experiences with Budget and thanked him for the clarification and time.

In any case I shouldn’t be nervous that rental car companies, or at least Budget, will cease giving out maps.   Or start dumbing down their maps simply interstates, major arterials, and chain locations, (where you can go rent a GPS.)   Or worse take a cue from the airlines and start charging for them.

To other Budgets:  I like maps.  Please keep giving them out and making them readily available.  And thanks Mark for taking the time to chat with me.  I’m sorry for bitching about my Kia Rio.   It got me to Grand Rapids and back just fine and would have got great gas mileage if I wasn’t doing 95 the entire way.

Investigation complete.   

p.s.  If you’re in Denver the small downtown Budget and 20th and Broadway is an excellent alternative to the airport.  Like Mark in Chicago the staff is helpful and friendly, and manager Andy will rent you this kick-ass truck for your trip to the mountains.